Gen Murphy created Voler Equestrian to create a more beautiful, inclusive, and supportive community, one stylish collection at a time.
She has a background deeply rooted in fashion retail management at large department stores, bringing many years of experience and a keen eye for detail to this boutique equestrian brand.
Gen finds there is nothing quite like the joy of helping someone find the perfect outfit and witnessing the smile on their face when they realise they’ve found exactly what they were looking for. This experience is what she fell in love with, and it continues to inspire everything she does today.
Gen is committed to designing high-quality, beautiful clothing that’s also affordable. She believes everyone deserves to look and feel their best, which is why the Voler Equestrian collections range from sizes 6 to 20.
Diversity and inclusivity are not just buzzwords for Gen—they’re a core part of her beliefs and she wants everyone, regardless of shape or size, to feel confident and stylish in Voler Equestrian.
